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MKTG 416
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Marketing Concepts
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Managing Foreign Market
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Course Outcome
Program Outcomes
Marketing Concepts
Use verbal and written case method skills related to international marketing.
Principled Leadership & Ethical Decision-Making
End-to-End Supply Chain Systems Excellence
Strategic Alignment & Global Collaboration
Analytical Insight & Decision Quality
Digital Integration & Human–Technology Coordination
Marketing Concepts
Apply relevant marketing concepts in current, cross-cultural and/or global contexts.
Principled Leadership & Ethical Decision-Making
End-to-End Supply Chain Systems Excellence
Strategic Alignment & Global Collaboration
Analytical Insight & Decision Quality
Digital Integration & Human–Technology Coordination
Managing Foreign Market
Be prepared to enter and succeed as a manager in a foreign market.
Principled Leadership & Ethical Decision-Making
End-to-End Supply Chain Systems Excellence
Strategic Alignment & Global Collaboration
Analytical Insight & Decision Quality
Digital Integration & Human–Technology Coordination